Mission Statement

Big Dog Motorcycles, LLC, started production in 1994 and has since built nearly 25,000 motorcycles, becoming the world’s largest manufacturer of custom motorcycles. The company’s entire line of five motorcycles uses a V-twin 117 cubic inch engine (either carbureted or fuel injected), 6-speed transmission, stretch one-piece steel tank, right side drive, super fat tires, chrome components, steel fenders, and an extensive variety of custom paint colors and graphics. The company’s motorcycles are distributed through 100 dealers throughout the United States. Designing, manufacturing, and distributing are performed at the company’s 175,000 square-foot world headquarters in Wichita, Kansas. DealerNews, a major industry dealer publication recently ranked Big Dog Motorcycles the Number One American V-twin motorcycle manufacturer. Some things at Big Dog Motorcycles have changed, but the passion to build cutting-edge cruisers for real-world riders will always be at our core.

Guaranteeing our Future Success

Big Dog Motorcycles Mission, Philosophy, and Principles

Mission

Our mission at Big Dog Motorcycles is to build and sell the most desirable and highest quality Premium American Cruisers. We want to be the brand of choice of motorcycles that sell for more than $20,000.

Philosophy

We want a workplace that is exciting, challenging, enjoyable, and safe.

We want our team members to look forward to coming to work every day.

We want our dealers to be successful because their success fuels our success.

We want to build bikes that people love to own and love to ride.

Principles

We believe in fairness, integrity, respect, teamwork, and lawfulness.

We want team members that care about our company, our product, and our future.

We want to be proud of where we work.

At Big Dog Motorcycles, not only is it acceptable to ask questions, but it is expected.

Pride in our work and our ability to perform it error-free results in customer satisfaction.

We want a reputation for continuously improving the quality and reliability of our products.

Company growth depends upon our personal development as individuals, so we must always continue to learn.

Quality is first and foremost and should be to each one of us.

Each of us realizes that each team member is an important and vital part of our business, and each individual is needed to keep it strong and growing.

We need to exceed the goals and expectations of our Company, our customers, and our community.

We strongly believe our superiority in quality workmanship and customer service will assure our successful futures. Individually, each Big Dog Motorcycle team member plays a vital role in the journey to our success.