Become a Dealer

Criteria And Requirements

Criteria

  1. Dealership must be in a desirable location with sufficient space to properly market Big Dog Motorcycles' full line of products and services inclusive of motorcycles, parts, accessories, promotional items and apparel.
  2. Dealership owner must have strong financial business and sufficient unrestricted funds to support the dealership.
  3. Dealership must have the ability and market that would support the required amount of annual sales of motorcycles and supporting products for the area.
  4. Dealership must have a great reputation for customer service in the local area.
  5. Dealership must employ full-time certified American V-Twin technicians with S&S or high performance engine experience.
  6. Dealers must have a minimum available credit to floor plan Big Dog motorcycles.

Requirements

  • Sell only from facility and location listed in Dealer Agreement.
  • Must have equipment necessary to communicate with factory.
  • Maintain equipment necessary to service motorcycles.
  • Maintain sufficient personnel and financial capability.
  • Comply with all local, state and federal laws.
  • Attend required annual Dealer Meeting and undergo required technical training.
  • Maintain sufficient parts for warranty and customer demand.
  • Provide monthly sales and inventory reports along with an annual business plan.
  • Adhere to logo and branding guidelines.
  • Follow other rules as outlined in the Dealer Agreement.