Big Dog Motorcycles® New Retail Incentive
“Wind Chill: 4,000 Below”
Offers Cash Allowances Of Up To $4,000

For a limited time, customers can enjoy substantial cash allowances
of up to $4,000 on the company’s line of high performance, high style motorcycles

WICHITA, KS (January 5, 2009) – Big Dog Motorcycles®, the leading manufacturer of high performance, high style motorcycles, has launched an all-new retail incentive: Wind Chill: 4,000 Below, which provides new buyers manufacturer’s cash allowances of up to $4,000 on remaining new 2008 and 2007 models.

“Every motorcycle we have recently brought to the market is high performance, going from 0 to 60 in 3.9 seconds; fuel efficient, at over 40 miles per gallon; and high style, complete with handpainted individuality. All backed by a 15 year-old company. This new incentive is an extra reason to ride one of our bikes,” commented Paul Hansen, Big Dog Motorcycles’ Marketing Director. “The incentive helps makes our motorcycles more accessible to more people wanting to experience ownership, especially in today’s economy.”

Cash Allowances of the new “Wind Chill: 4,000 Below” Incentive Program, effective now, include:

• $4,000: 2008 Pitbull™
• $3,000: 2007 Bulldog™, Chopper™, Mastiff®, Pitbull™
• $2,000: 2008 Mutt™, Mastiff®, Ridgeback and 2007 K-9™
• $1,500: 2008 K-9™

“Now is the best time to buy one of our bikes,” Hansen continued. “The new program offers customers and unparalleled value on Big Dog Motorcycles’ high style, high performance line-up.”

For complete information and program restrictions, visit an authorized Big Dog Motorcycles dealer or www.bigdogmotorcycles.com.

About Big Dog Motorcycles®

Big Dog Motorcycles, LLC, started production in 1994 and is the leading manufacturer of premium, high style, high performance motorcycles. The company’s 2009 line-up includes seven models in three classes: pro-street, chopper-style, and touring. Each motorcycle is designed, assembled and hand-painted at the company’s 150,000 square foot factory in Wichita, Kansas. The company is currently celebrating its 15th year in business and has built over 25,000 motorcycles. Big Dog Motorcycles has nearly 100 dealers in the United States and will soon have it products distributed in Canada. The company supports the motorcycling culture and lifestyle with a proprietary line of accessories and apparel. More information about the company and products can be found at www.bigdogmotorcycles.com.